FHU FINDER
The search solution for your online shop
So your customers find what they are looking for
The problem: your customers search differently from how your products are named
Your product is called “Scout Schulranzen Alpha Wild Rainbow”. People search for Ranzen, for Schulrucksack, for Regenbogen, for the brand alone — or with a typo. The shop search rigidly compares the product name and returns: nothing.Yet the right words have long been in your shop — in filters, properties and additional fields. They are just not where the search looks.
Results instead of an empty page
Your products are found under the terms your customers actually type — not just under the exact product name.
Fewer drop-offs
Those who find nothing leave. Those who find, buy. Search is the path with the highest purchase intent in your shop — and the one where the most is lost.
More revenue
Better search results
Fewer page exits
Higher revenue
The principle is simple and effective
You create search term links. The rule is:Products found under the search term “Search term” should also be found under “Additional search term / synonym”.
From product data to search hit
The software does the work
Three features that take the maintenance off your hands
AI search term suggestions
The real effort is not creating a link — it is thinking of it. Who would think of “Federtasche”, “Federmäppchen” and “Federmappen” for “Federmappe” (pencil case)? And that for every product in your range.The software takes on this work, in two stages:
Alternatives to a search term. You enter a term and get suggestions for matching word forms, spelling variants, synonyms and common typos.
Finding search terms in your shop. The software reads your product range, finds terms that have no link yet, and suggests matching alternatives for each one.
Nothing is saved automatically. You accept or reject each suggestion individually. Whatever you reject is remembered permanently and never suggested again — otherwise every run would recreate exactly the effort the feature is meant to eliminate.
The nightly run
New products get their search terms overnight — automatically, without anyone opening the application.That sounds like a detail, but it is the most important difference in day-to-day work: without automation, search terms are only calculated when someone remembers to do it. And people forget precisely for the products they don’t know are new. Those are exactly the products that then stay invisible to the search.
You decide whether the nightly run only calculates or also writes directly to the shop.
You decide what gets searched
Your shop’s filters, properties and additional fields are a treasure trove of search terms — but not every value belongs in the search. An internal note or a supplier code has no business being there.That is why, for each source, you maintain a list of what is searched — not of what is excluded. The difference matters: if you create a new filter in your shop, its content does not end up in your search terms unnoticed. It is only added once you deliberately include it.
All search sources at a glance
Filters
Your shop’s filter values (Filter) — brand, colour, material, series. With its own selection list, so only the relevant filters are included.
Properties
Product properties (Eigenschaften) such as size or version — also with its own selection list per source.
Additional fields
Gambio additional fields (Zusatzfelder) such as “Serie” or “Altersempfehlung”. A treasure trove of search terms that otherwise goes unused.
Attributes
Product variants (Attribute) and their values, can be switched on as a whole.
EAN
So that customers who type in a number from a catalogue or the packaging land directly on the product.
Item number
Your own item number (Artikelnummer) as a search term — essential for regular customers and telephone sales.
Configuring the search
Each source can be switched on and off individually, and every change takes effect immediately on the calculated search terms.
You stay in control
Instant feedback
Immediate feedback on which products a search term link actually affects — before you save it. So you see right away whether a link hits five products or accidentally five hundred.
Overview of all products and search terms
All products with their search terms at a glanceTest the search with the product filter — directly in the application
Narrow down by date of change to check new items first
View active and inactive products separately
Sort by name, search terms and other columns
Transparent and in your hands
Nobody knows your product range as well as you do. Every link is visible, traceable and can be removed at any time. No black box weighting things behind the scenes.
No search via third-party systems
The search itself keeps running in your shop. No external search service is put in between — no extra latency, no dependency, no customer data with third parties.
Update-safe
No files of your shop system are modified. The software writes only to the data fields intended for this purpose. A shop update cannot overwrite anything.
In the video: from “no results” to a search hit
Video transcript
A customer searches your shop for “Tornister”. But your products are called “Schulranzen”. The shop search finds nothing – and the customer leaves. FHU FINDER uses what is already maintained in your shop: filters, properties, additional fields, EAN, item number. You choose which filters count. FHU FINDER recalculates immediately. What you maintain with FHU FILTER becomes a search term this way. The AI reads your product range and suggests word forms, synonyms and common typos. You decide on every suggestion. Only what you click is saved, and what you reject does not come back. You can create your own search terms just as easily. Before saving, you see how many products are affected. The overview shows, for each product, which search terms are being added. 32 products in one go: the search terms go into your shop. New products get their search terms overnight. Nobody has to remember. Back in the shop, the same search: now your shop search also finds the Schulranzen under “Tornister” – without an external search service.
A worked example
Maintaining search terms by hand in Gambio means: open the product, type whatever comes to mind into the “Suchbegriffe” (search terms) field, save. With 2,000 products and two minutes per product, that is almost 70 hours — and afterwards every new product is without search terms again until someone remembers.With FHU FINDER you define which filters, properties and additional fields are searched, and maintain a few dozen search term pairs, where the AI suggestions do most of the thinking. The software calculates the search terms for all products, and new products get them overnight.
What that is worth shows in your own shop search: every search with no results that disappears is a customer who does not go to the competition.